BSc · Business & Economics
BSc Applied Marketing
- Qualification
- BSc
- Duration
- 4 years
- Region
- Greater Accra
Overview
You study how organisations understand customers, create value and communicate effectively in competitive markets. The programme is worth pursuing because Ghanaian businesses increasingly need marketers who can combine creativity with research, digital tools and measurable commercial results.
What you will study
You cover consumer behaviour, market research, branding, advertising, sales management, digital marketing, public relations, retailing and marketing strategy. You build skills in campaign planning, content creation, data analysis, customer relationship management and evaluating marketing performance.
Career prospects
You can become a marketing executive, brand officer, digital marketer, market research analyst, sales manager, public relations officer or account executive. Opportunities exist in banks, telecommunications companies such as MTN Ghana and Vodafone Ghana, FMCG businesses, media agencies, technology firms, retail companies and international brands.
Who this programme may suit
You thrive if you are curious about people, confident in communication and comfortable combining creative ideas with evidence. Adaptability, persuasive skills and an interest in digital platforms are valuable strengths.