BA · Arts & Humanities
BA Public Relations Management
- Qualification
- BA
- Duration
- 4 years
- Region
- Greater Accra
Overview
BA Public Relations Management at UPSA prepares you to build trust and manage communication between organisations and their stakeholders. The programme is important in Ghana because businesses, public institutions and non-profits need professionals who can protect reputations, handle crises and communicate effectively across digital and traditional channels.
What you will study
You study public relations theory and practice, corporate communication, media relations, crisis communication, event management, advertising, branding, stakeholder engagement and communication research. You also build skills in press release writing, campaign planning, presentation, social media, publicity and professional ethics.
Career prospects
You can become a public relations officer, corporate communications specialist, media relations officer, brand executive, event manager, crisis communications adviser or public affairs officer. Potential employers include banks, telecom companies such as MTN Ghana and Vodafone Ghana, government ministries, PR agencies, NGOs, universities and multinational companies.
Who this programme may suit
You thrive if you are persuasive, organised, socially confident and comfortable working with many types of people. Creativity, diplomacy, quick thinking and excellent writing are essential strengths in this field.