BA · Arts & Humanities
BA Communication Studies
- Qualification
- BA
- Duration
- 4 years
- Region
- Greater Accra
Overview
BA Communication Studies prepares you to plan, create and manage communication for organisations, media and communities. It is worth pursuing in Ghana because businesses, public institutions and development organisations need people who can communicate clearly across traditional, digital and social media channels.
What you will study
You study communication theory, journalism and media writing, public relations, advertising, organisational communication, broadcasting, digital media, research methods and communication ethics. You develop skills in interviewing, content production, campaign planning, presentation, editing and managing audiences and stakeholders.
Career prospects
You can work as a communications officer, public relations executive, journalist, copywriter, social media manager, corporate affairs assistant, broadcaster or marketing communications specialist. Employers include banks, telecommunications companies such as MTN Ghana and Vodafone Ghana, media houses, advertising agencies, government institutions and NGOs.
Who this programme may suit
You will do well if you are confident, articulate and interested in people, current affairs and how messages influence behaviour. Creativity, critical thinking, strong writing and the ability to work under deadlines will help you succeed.