BA · Arts & Media
BA Public Relations
- Qualification
- BA
- Duration
- 4 years
- Region
- Greater Accra
Overview
You study how strategic communication can shape reputation, strengthen relationships and support the goals of organisations and public institutions. At the University of Media Arts and Communications, the programme prepares you for Ghana’s expanding corporate, government, NGO, media and creative communication sectors.
What you will study
You cover public relations theory, strategic communication, media relations, corporate communication, crisis management, event planning, campaign development, communication research and digital PR. You gain practical skills in professional writing, press briefings, stakeholder engagement, content creation, presentation and reputation management.
Career prospects
You can become a public relations practitioner, communications officer, media relations manager, publicist, corporate affairs specialist, event coordinator or strategic communications consultant. You may work in PR agencies, government ministries, banks, media organisations, telecommunications companies, NGOs, universities and international corporations.
Who this programme may suit
You do well if you are confident, diplomatic, creative and interested in building positive relationships between organisations and their audiences. Organisation, persuasive writing, emotional intelligence and problem-solving will support your success.