BA · Arts & Media
BA Advertising
- Qualification
- BA
- Duration
- 4 years
- Region
- Greater Accra
Overview
BA Advertising teaches you how to develop persuasive ideas and campaigns that connect brands with audiences across traditional and digital media. It matters in Ghana because businesses, public institutions and NGOs need creative communication to compete, build trust and influence behaviour.
What you will study
You study advertising strategy, copywriting, art direction, branding, consumer behaviour, media planning, public relations and campaign research. You also develop skills in digital marketing, social media, graphic communication, audiovisual production, presentation and creative project management.
Career prospects
You can work as an advertising account executive, copywriter, art director, creative strategist, media planner, brand manager or digital marketing specialist. Employers include agencies such as Insel Communications, Origin8, Global Media Alliance and Multimedia Group, as well as banks, telecom companies, FMCG brands, NGOs and international agencies.
Who this programme may suit
You thrive if you are imaginative, persuasive and curious about people, with strong writing, visual communication and teamwork skills.