BA · Arts & Media
BA Digital Marketing
- Qualification
- BA
- Duration
- 4 years
- Region
- Greater Accra
Overview
You learn how brands attract, engage and retain customers using digital platforms, data and creative content. At African University College of Communications, the programme prepares you for Ghana’s expanding online economy, where businesses increasingly depend on social media, search, e-commerce and measurable marketing campaigns.
What you will study
You study digital strategy, social media marketing, search engine optimisation, online advertising, content marketing, branding, consumer behaviour, analytics and marketing research. You also build practical skills in campaign planning, copywriting, visual content, email marketing, website communication and performance measurement.
Career prospects
You can work as a digital marketing specialist, social media manager, SEO officer, content strategist, brand executive, email marketing officer or digital account manager. Opportunities exist in advertising agencies, e-commerce businesses, banks, telecommunications companies, media organisations, start-ups and multinational firms such as MTN Ghana, Unilever and Vodafone Ghana.
Who this programme may suit
You thrive if you are creative, commercially minded and comfortable experimenting with technology and trends. Curiosity, strong writing, visual awareness, data confidence and a willingness to keep learning are valuable.