BSc · Business & Economics
BSc Marketing
- Qualification
- BSc
- Duration
- 4 years
- Region
- Greater Accra
Overview
BSc Marketing at Dominion University College introduces you to the strategies businesses use to attract, serve and retain customers. You gain a useful foundation for Ghana’s competitive economy, where organisations need practical marketers who can combine creativity, digital communication and sound commercial judgement.
What you will study
You study marketing management, consumer behaviour, market research, advertising, sales, branding, public relations and digital marketing. You also develop skills in customer care, entrepreneurship, campaign planning, pricing, distribution and marketing analytics.
Career prospects
You can pursue roles such as marketing assistant, sales executive, brand coordinator, social media officer, customer-relations officer, market research assistant or business development officer. Opportunities exist in retail, banking, telecommunications, hospitality, media, education, NGOs and marketing agencies.
Who this programme may suit
You are well suited to this programme if you enjoy people, ideas and persuasive communication. Creativity, confidence, initiative, organisation and an interest in business performance will help you thrive.