BSc · Business & Economics
BSc Marketing
- Qualification
- BSc
- Duration
- 4 years
- Region
- Greater Accra
Overview
BSc Marketing at Regent University College of Science and Technology equips you to influence customer decisions and help organisations grow through effective marketing. You combine business knowledge with creativity and ethical communication, making the programme relevant to Ghana’s expanding consumer, technology and service industries.
What you will study
You study marketing principles, consumer behaviour, market research, integrated marketing communication, advertising, sales, branding and digital marketing. You also learn about entrepreneurship, customer relationship management, business strategy, pricing and distribution.
Career prospects
You can become a marketing officer, sales executive, brand coordinator, social media manager, market research assistant, customer-experience officer or advertising account executive. Career paths are available in banks, media houses, technology firms, retail, hospitality, NGOs and agencies serving brands in Ghana and internationally.
Who this programme may suit
You will do well if you enjoy generating ideas, understanding people and presenting convincing messages. Confidence, creativity, teamwork, commercial awareness and comfort with digital tools will support your progress.