BA · Arts & Media
BA Communication Studies
- Qualification
- BA
- Duration
- 4 years
- Region
- Greater Accra
Overview
BA Communication Studies gives you a broad foundation in how messages are created, delivered and interpreted across interpersonal, organisational and mass media settings. The programme can prepare you for Ghana’s competitive communications economy, where employers value professionals who can write clearly, manage media and engage audiences.
What you will study
You study communication theory, journalism, broadcasting, public relations, advertising, organisational communication, digital media and research methods. You also develop skills in news writing, presentation, interviewing, campaign planning, content production and strategic communication.
Career prospects
You can work as a communications officer, journalist, broadcaster, public relations executive, content strategist, digital marketer or corporate affairs assistant. Potential employers include media houses, banks, telecom companies, government agencies, NGOs, universities, advertising firms and multinational companies operating in Ghana and internationally.
Who this programme may suit
You thrive if you are articulate, media-aware and creative, with the discipline to research carefully and the confidence to communicate with different audiences.