BSc · Business & Economics
BSc Marketing
- Qualification
- BSc
- Duration
- 4 years
- Region
- Greater Accra
Overview
BSc Marketing at Central University develops your ability to identify customer needs and turn market insight into successful products, services and campaigns. The programme is valuable in Ghana because organisations in almost every sector need strong brands, effective sales and lasting customer relationships.
What you will study
You explore consumer behaviour, marketing research, advertising, sales management, branding, retailing, public relations, services marketing and digital communications. You also build practical skills in campaign development, customer relationship management, pricing, distribution and business analysis.
Career prospects
You can work as a marketing executive, brand officer, sales representative, digital marketing specialist, public-relations officer, market researcher or product-development assistant. Employers include banks, telecom companies, FMCG businesses, hospitals, schools, media organisations and advertising agencies.
Who this programme may suit
This programme suits you if you are energetic, creative and interested in why people choose particular products or services. Strong communication, teamwork, curiosity and the willingness to use data to improve ideas will help you excel.