BSc · Business & Economics
BSc Marketing
- Qualification
- BSc
- Duration
- 4 years
- Region
- Ashanti
Overview
BSc Marketing at KNUST prepares you to understand customers, create value and build strong brands in competitive markets. Marketing is important in Ghana as businesses use research, digital platforms and customer insight to grow sales and reach increasingly diverse audiences.
What you will study
You cover consumer behaviour, marketing research, branding, advertising, sales management, retailing, public relations, services marketing and digital marketing. You also gain skills in market analysis, campaign planning, pricing, distribution, communication and marketing strategy.
Career prospects
You can work as a marketing executive, brand assistant, market researcher, sales officer, digital marketer, product manager or public-relations specialist. Employers include FMCG companies, banks, telecom firms, media agencies, retailers and businesses such as Guinness Ghana, MTN Ghana and Unilever.
Who this programme may suit
You are likely to thrive if you are creative, curious about people and confident communicating ideas. Commercial awareness, analytical thinking, initiative and the ability to adapt to changing digital trends are important.