HND · Business
HND Marketing
- Qualification
- HND
- Duration
- 3 years
- Region
- Western
Overview
HND Marketing gives you practical training in promoting products, building brands, and understanding customer needs in Ghana and beyond. At Takoradi Technical University, the programme is especially relevant to the Western Region’s oil and gas, mining, manufacturing, hospitality, retail, and service industries.
What you will study
You study marketing management, sales management, consumer behaviour, advertising, public relations, market research, branding, and distribution. You also learn digital marketing, customer relationship management, entrepreneurship, business communication, pricing, and how to prepare and evaluate marketing plans.
Career prospects
You can work as a marketing officer, sales coordinator, brand executive, market research assistant, customer service supervisor, or business development officer. Opportunities are available in oil and gas support companies, mining firms, banks, hotels, FMCG businesses, telecoms, real estate, advertising agencies, and export companies.
Who this programme may suit
You will thrive if you are outgoing, commercially minded, creative, and interested in understanding different customers. Initiative, negotiation ability, teamwork, and comfort with targets are useful qualities.