HND · Business
HND Marketing
- Qualification
- HND
- Duration
- 3 years
- Region
- Bono
Overview
HND Marketing teaches you how organisations understand customers, create value, and promote products and services in competitive markets. At Sunyani Technical University, you can develop practical business skills suited to Ghana’s retail, agribusiness, banking, tourism, and small-business sectors.
What you will study
You study consumer behaviour, marketing research, sales management, advertising, public relations, digital marketing, branding, and distribution. You also develop skills in business communication, market analysis, customer relationship management, pricing, entrepreneurship, and marketing planning.
Career prospects
You can work as a marketing officer, sales representative, brand assistant, market researcher, customer experience officer, digital marketing assistant, or business development officer. Career opportunities exist in companies such as MTN Ghana, telecommunications firms, banks, FMCG companies, media houses, agribusinesses, hotels, and advertising agencies.
Who this programme may suit
You will thrive if you are creative, confident, curious about people, and comfortable presenting ideas. Students who enjoy persuasion, networking, problem-solving, and using social media strategically often perform well.