HND · Business
HND Marketing
- Qualification
- HND
- Duration
- 3 years
- Region
- Ashanti
Overview
HND Marketing trains you to use customer insight, communication, and commercial strategy to help organisations grow. Studying at Kumasi Technical University is relevant to Ghana’s major trading, manufacturing, healthcare, retail, media, and service markets, while also giving you a foundation for international marketing roles.
What you will study
You study consumer behaviour, marketing research, sales management, advertising, public relations, branding, product management, and distribution. You also learn digital marketing, customer relationship management, entrepreneurship, business analytics, professional communication, and marketing strategy.
Career prospects
You can work as a marketing officer, sales executive, brand manager assistant, customer experience officer, market research assistant, advertising account executive, or business development officer. Employers may include banks, telecom companies, manufacturing firms, supermarkets, media houses, hotels, pharmaceutical companies, advertising agencies, and multinational businesses.
Who this programme may suit
You will thrive if you are outgoing, commercially aware, analytical, and excited by new ideas and changing consumer trends. Persuasion, creativity, teamwork, and the ability to work towards targets are important.