HND · Business
HND Marketing
- Qualification
- HND
- Duration
- 3 years
- Region
- Greater Accra
Overview
HND Marketing equips you with practical skills to promote products, manage customer relationships, and support business growth in Ghana’s most competitive commercial environment. Studying at Accra Technical University can expose you to opportunities linked to finance, telecommunications, media, retail, technology, hospitality, and entrepreneurship.
What you will study
You cover consumer behaviour, marketing research, sales management, advertising, public relations, branding, distribution, and product development. You also learn digital marketing, social media promotion, customer service, business analytics, entrepreneurship, and how to develop marketing strategies.
Career prospects
You can become a marketing officer, sales executive, brand coordinator, digital marketing specialist, market research assistant, account executive, or business development officer. Career opportunities are available with banks, MTN Ghana and other telecom firms, advertising agencies, media houses, retailers, technology companies, hotels, and international businesses.
Who this programme may suit
You are suited to this programme if you are ambitious, persuasive, creative, and comfortable working in a fast-moving environment. Strong networking, presentation, analytical, and digital communication skills will give you an advantage.