BA · Arts & Media
BA Public Relations
- Qualification
- BA
- Duration
- 4 years
- Region
- Greater Accra
Overview
You learn how organisations build trust, manage their reputation and maintain productive relationships with the public, employees and the media. At African University College of Communications, the programme is valuable in Ghana because businesses, public institutions and NGOs increasingly need professionals who can communicate strategically during both routine work and crises.
What you will study
You study public relations principles, media relations, strategic communication, crisis communication, corporate communication, event management, campaign planning, writing, research and digital PR. You develop skills in press release writing, publicity, stakeholder engagement, social media management, presentation and reputation monitoring.
Career prospects
You can work as a public relations officer, communications executive, media relations specialist, corporate affairs officer, publicist, event coordinator or crisis communications assistant. Employers include PR agencies, banks, telecommunications companies, government institutions, NGOs, hotels, universities and companies such as Vodafone Ghana and MTN Ghana.
Who this programme may suit
You thrive if you are sociable, persuasive, organised and calm when situations change quickly. Writing ability, diplomacy, creativity and strong relationship-building skills are especially useful.