HND · Business & Economics
HND Marketing
- Qualification
- HND
- Duration
- 3 years
- Region
- Eastern
Overview
You learn how organisations understand customers, create value and promote products or services in competitive markets. Marketing is important in Ghana as businesses in sectors such as telecommunications, banking, fast-moving consumer goods, tourism and digital commerce compete for customer attention and loyalty.
What you will study
You study consumer behaviour, market research, advertising, sales management, public relations, digital marketing, brand management and marketing strategy. You also develop skills in presentation, copywriting, customer analysis, campaign planning, social media and interpreting market data.
Career prospects
You can work as a marketing assistant, sales executive, brand coordinator, market research assistant, digital marketing officer or public relations assistant with companies such as MTN Ghana, Vodafone Ghana, Unilever Ghana, banks, agencies and retail businesses. International and freelance opportunities exist in advertising, e-commerce, media, hospitality, technology and multinational consumer brands.
Who this programme may suit
You thrive if you are creative, curious about people and confident sharing ideas. Strong communication, commercial awareness, initiative and comfort with digital platforms are valuable.